About
KMONLAB
KMONLAB is an integrated cultural content platform that reinterprets
Korean traditional folklore and mythological creatures (Yokai)
through a contemporary lens.
By collaborating with artists, designers, and technology experts
across diverse fields, we transform Korea’s mythological heritage into
living content where art, technology, and narrative converge.
What
We Do
01
Research & Archive
KMONLAB collects and classifies narratives
from traditional records, folktales,
oral storytelling, and place-based legends.
Using web data research and the
K-Yokai Map project, we are building
a comprehensive Korean yokai database.
02
IP Development
We build a unified worldbuilding system for Korean yokai through game development, webtoon lore bibles, naming frameworks, dokkaebi mythology studies, and skin-writing practices.
This process forms the foundation of the
K-Yokai Universe — a contemporary Korean yokai narrative world.
03
Content Creation
We produce cross-genre and international publishing content based on yokai narratives, including exhibitions, art books, webtoons, animation, sound and configuration works, and XR media projects.
04
Brand & Regional Collaboration
In collaboration with brands, local governments, and cultural institutions
Pop-up stores, themed spaces (e.g., monster cafes), We are promoting a local tourism storytelling project.
05
Education & Community
Through lectures, workshops, teacher kits,
children’s activity materials, and public programs, we create opportunities for all generations to learn and experience Korean yokai culture creatively.
06
Distribution & Licensing
We expand yokai IP into goods, figures, fashion, live commerce, and crowdfunding,
as well as B2B/B2C licensing,
ensuring that these narratives circulate
as sustainable cultural assets.
What Makes Us Different
From tradition to the future,
from recorded history to new creation.
KMONLAB does not merely preserve
forgotten Korean yokai stories.
We reinterpret and recreate these narratives
in the language and sensibility of today.
Loop
Connecting research, creation, experience, and business
into a continuous cultural cycle.
We build an ecosystem where research leads to creation, creation leads to experience, and experience evolves into business —
allowing knowledge to become both content and market.
Archive
Cultural heritage structured through data and design.
We transform literary records, folktales, and oral narratives into data,
and visualize them as the narrative world of the K-Monster Universe.
Hub
A convergent platform connecting art, technology, and retail.
We create exhibitions, digital media, learning programs, and retail experiences, expanding yokai IP into a unified cultural format.
Network
A brand ecosystem where public value and creativity coexist.
We collaborate with artists, institutions, regions, and companies, growing Korean yokai culture into a global creative identity through shared participation and partnership.
Logo Story
PRIMATY LOGO TYPE
LOGO TYPE
LOGO MARK
LOGO
CONCEPT
Fangxiangshi (방상시) is a ritual guardian who drove away evil spirits during funeral rites and purification ceremonies.
Traditionally, Fangxiangshi is described as wearing a black robe layered with a red garment, and a mask with four golden eyes, carrying a spear and shield
to ward off malevolent forces.
The four eyes symbolize the ability to watch in all directions—east, west, south, and north—detecting hidden spirits even in the dark. This represents protection, vigilance, and purification.
Fangxiangshi was not a figure to be feared,
but a guardian who protected people.
At KMONLAB, the four-eyed motif of Fangxiangshi
inspires our mission to uncover and safeguard Korean yokai culture, and to reinterpret and guide it into the present.